Rebrandly is a link management platform that provides businesses with the opportunity to brand, track and share short URLs using a custom domain name. The company’s innovative approach to URL branding has proven effective in increasing click-through rates (CTR) for many businesses, including ours. This article will focus on our experience with Rebrandly and how it helped us increase our CTR by 50%.
Before we started using Rebrandly, we were experiencing stagnant or declining click-through rates on our digital marketing campaigns. Despite creating compelling content and catchy headlines, our audience wasn’t clicking through as much as we wanted them to. We realized that the long, generic URLs we were using might be discouraging potential clicks.
That’s when we discovered Rebrandly. Their tool offered us an opportunity to create branded links which are not only more memorable but also inspire trust among users since they can see exactly where the link will take them.
We decided to give it a try and began replacing all of our generic URLs with branded links from Rebrandly. The process was straightforward; all it required was choosing a domain name relevant to our brand and then creating custom slugs for each URL.
The results were almost immediate. Our click-through rate here started improving within days of implementing this change. After about two months of consistent use, we saw an impressive increase in CTR – up by 50%.
This significant improvement can be attributed to several factors associated with using branded links. First off, these links look cleaner and more professional than generic ones – making them more appealing for users to click on.
Secondly, branded links provide transparency which helps establish trust among users who are often wary of clicking on unknown or suspicious-looking URLs due to security concerns.
Lastly, according to studies conducted by Rebrandly themselves, branded links have shown higher engagement rates because they reinforce brand awareness every time someone sees your link – even if they don’t end up clicking on it.
In conclusion, our experience with Rebrandly was a game-changer. It not only helped us increase our click-through rate but also enhanced the overall user experience by providing clean, trustworthy links that reinforced our brand identity.
While there are other factors that contribute to a successful digital marketing strategy, we can confidently say that using Rebrandly was instrumental in driving more traffic to our site and improving engagement rates. For businesses struggling with low CTRs or those looking for ways to strengthen their brand presence online, we highly recommend considering the use of branded URLs through platforms like Rebrandly.
